The Rad City Story

This is Rad City Pizza. The apparel company that operates like a pizza shop. Confused? Good.

The Rad City Pizza story sort of begins when I was going to college in Connecticut, working two jobs to help pay for a pathetically small fraction of my tuition. After classed I stocked shelves at a local liquor store, and then  delivered pizzas for a nearby pizza restaurant at night. I was surrounded by booze and pizza - every college kids dream, right?

The education I got working these jobs complimented by formal education perfectly.

 

The job at the pizza place was special to me. My brother-in-law's uncles owned  the place and still do. Let me tell you, those guys make some damn good pizza. What amazed me the most about this place wasn't the food though. It was that they ran an excellent business. It's located right in my hometown of Branford, about 10 minutes east of New Haven.

New Haven = Pizza. New Haven is known for probably the best pizza your hard earned money can buy on this big blue marble.

Having grown up experiencing the New Haven pizza culture first hand, tasting it, and meeting the people who spend their days making it - using the same ovens their grandparents used over two generations ago, I know what the best pizza looks, tastes, and smells like.

I consider myself gastronomically lucky to live a few miles outside one of the great pizza meccas of the world.

The New Haven pizza culture is real. There's pride involved. But the beautiful thing about pizza around here is that for generations, good, hard working folks have been supporting their families by slinging wheels of dough, cheese, and whatever other toppings you pineapple-on-pizza weirdos desire. Bottom line is, the pizza here is expected to be of the highest quality...every. time. you. order.

Thin crust aside, I think pizza is so much more than just the eating part. I think the best parts about pizza are the things we sometimes take for granted - the box it comes in, the person taking your order when you call in, the sweaty kitchens, the different styles of ovens, the coolers of sodas next to the counters and all the little nuances that give each pizza kitchen its unique charm.

I love the EXPERIENCE that comes with eating pizza. 

I want to share the pizza experience with you. It's undeniable wonderful. However, I can't do that because I'm shit at making pizza. Instead, I want you to buy a t-shirt from Rad City Pizza and feel like your ordering from the pizza shop down the street. It's fun, and something tells me you agree.

But let me be honest with you. I learned that the economics of t-shirt making isn't that different from pizza making. You take raw ingredients that on their own are relatively cheap, you combine them all in such a way that is unique, desirable, and of the highest quality, then you make sure your customer enjoys the EXPERIENCE of the final product.

Experiences are what matter the most. That's not supposed to be profound, it's just true. A good experience shared with loved ones will always end up meaning more, and lasting longer, than anything money can buy. Things and stuff fall apart, they rust, they go out of style - we all know this.  Hell, the t-shirts I'm hawking will eventually break down too.

That's why Rad City Pizza is all about the experience. I hope you enjoy it as much as I do.